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Outreach Campaigns

Boating Safety and Environmental Awareness Multimedia Campaigns

Award-winning statewide multimedia campaigns to raise boaters' awareness of safety and environmental concerns on the waterways.

Current Messages
Archive Messages


Clean & Green 

Boating Clean & Green

Educating boaters about environmentally sound boating practices.

·  Clean Boating Tips
·  Collection Centers
·  Dockwalkers
·  Recycling Fishing Line
·  Marine Business Assistance
·  Used Oil & Sewage Services

Wear It California!

Public outreach to encourage boaters to use life jackets. The campaign has effectively increased life jacket wear rates.

∙  Radio & TV Ads
∙  Online
∙  Photos
∙  Logos

Wear It California 

Dump at the Pump! 

Clean Vessel Media Campaign

Statewide public multimedia outreach campaign that educated boaters about proper sewage disposal and the use of pumpout facilities.

∙  Radio
∙  TV
∙  Online
∙  Print

AquaSMART K-12

In an effort to provide exemplary boating and water safety education to California’s youth, the Division maintains relevant educational resources through our AquaSmart program. AquaSmart consists of curriculum and an interactive puppet show and game show. AquaSmart is currently undergoing a revision to align the curriculum with current standards. We will continue to offer our most recent version of AquaSmart while we transition to new curriculum.



Life Jacket Trade-In

DBW hosts and participates in many events and in partnership with sponsors distributing life jackets during National Safe Boating Week (May 20-26, 2017) 

Life Jacket Loaner Program

DBW partners with fire stations, law enforcement agencies and private partners to continue the life jacket loan program.

·  Participating Locations

Life Jacket Loaner Program